Why Google and Amazon could end up cooking their own chips

By Oleg Mitskaniouk, Victor Oshiro | Posted October 16, 2012 at 05:40PM
Open ... and Shut It used to be that the ante for being a serious player in the technology game was your own data centre. Or several. On this basis, Google, Facebook, Amazon, Microsoft and very few others have constructed hugely expensive data centres that centre much of the web's activity on them.

http://www.theregister.co.uk/2012/10/16/make_your_own_chips_web_giants/

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